America's volunteer fire service is facing a modern recruitment crisis
Why was NextGen created?
The volunteer fire service is in crisis. Our departments are aging, our ranks are shrinking at an alarming rate and fire houses around the country are feeling it. Yet our approach to recruiting has changed little over the last decades.
NextGen was created with the sole mission of modernizing the way the volunteer fire service strategizes and executes our recruitment efforts.
What makes NextGen different?
Unlike any other agency, NextGen's sole focus is recruiting the next generation of America's volunteer fire fighters.
This mission is our only focus.
Our discipline brings to marketing strategy and communications the NextGen of marketing and advertising, that's eye-openingly creative, and brings smart organization to the recruitment process.
Who is behind NextGen?
NextGen's founder, Mark Simon Burk, is a volunteer firefighter in the Hudson Valley, with 5 years of experience and training. While still a rookie, he understands and has lived the crisis we face.
Mark brings to the challenge 30 years of professional marketing and advertising experience developing and executing communications strategies for companies of all sizes from start-ups to international corporations. For the United States Navy, he was charged with leading their marketing and recruitment efforts.
Who we work with
What is the NextGen discipline?
Our approach is built around the NextGen Recruitment Engine. The engine has 3 primary components:
GRAB ATTENTION +
SPARK CONVERSATION
Target-Relevant Communications + Tactics
Marketing strategy and creative communications execution.
You might grab the attention of a 20-year-old, by talking hydraulic tools and thermal imaging cameras:
To a 45-year old mom or dad, a conversation might start with a wink that says we get where you're at:
Executions by © NextGen Recruiting. Reproduction, adaptation, or use without license is prohibited.
MEASURE YOUR EFFORTS
Digital Tracking Tools
Digital tools to enable firehouses to track where they can best deploy our resources.
CONNECT & FOLLOW-THROUGH
Candidate Funnel Discipline
A recruitment sales funnel discipline that keeps momentum going during the process to ensure potential members don't lose enthusiasm or fall through the cracks during the labyrinth of our recruitment process.
Together, these three linked components form a framework and discipline that brings a fresh nextgen marketing and advertising approach, accountability and organization to the recruitment process.
Let's start a conversation