NextGen Recruitment Capabilities
NextGen's expertise ranges from deloping overarching campaign strategies to custom outreach efforts.
REACHING OUT WHERE PEOPLE WORK-OUT
As part of our recruitment strategy, our firehouse agreed to supply free Planet Fitness memberships to volunteers who meet basic requirements.
NextGen purchased time on Planet Fitness TV's and produced this video using photos from our archives. The QR code jumped to a Planet Fitness page that kept the conversation going.
CONNECTING WITH PIZZA EATERS!
We have 3 pizza places in Union Vale. We approached them to add tip-ins to the top of pizza boxes with a message from us to the pizza lover.
The QR code brought interested pizza eaters to a landing page that invited them to the fire house for a pizza - all they had to do was tell us what toppings and what night.
BRAND RECRUITMENT VIDEOS
We produced this energetic video for social media and live events using letters sent to us by grade schoolers after our Fire Safety Awareness Days. The video delivers the message 'Be The One People Thank' and the kids' drawings add sweetness to the story.